Zero volume keywords

According to keyword research tools, zero-volume search keywords are search terms with very low or no monthly search volume. This means that these keywords are rarely searched for by users, and as a result, they don’t generate significant traffic.

If those keywords are not random and make sense as a sentence or query criteria, and although zero-volume search keywords might not bring in a large amount of traffic immediately, they can be valuable for reaching highly specific audiences, filling content gaps, and preparing for future trends.

Targeted Audience: Even though the search volume is low, the audience searching for these terms is often highly targeted and more likely to convert. Those few searching for those indeed…
Content Gaps: Zero-volume keywords can help identify gaps in existing content, allowing you to provide unique and valuable information that is not widely available.
Future Proofing: By creating content for zero-volume keywords related to emerging trends, you can position yourself as an authority before the terms become popular. That applies only to those zero-volume keywords with a purpose. It can be because you are building a new keyword and creating demand for something new.
Cost-Effective SEO: Targeting zero-volume keywords can be a cost-effective SEO strategy, especially for new websites or competitive industries where ranking for high-volume keywords is challenging. Although it will not bring traffic, it will give Google the “signal” that your site can rank even for those.

Low Competition: Since these keywords are not widely searched, they typically have less competition. This can make it easier to rank for these terms.
Highly Specific: Zero-volume keywords often tend to be long-tail keywords or particular phrases that only a niche audience might search for.
Potential for Emerging Trends: Sometimes, zero-volume keywords can be related to new or emerging trends that have not yet gained widespread recognition.
Local or Niche Focus: These keywords can be highly localized or related to particular industries or interests.

– A niche hobby like “hand-carved wooden chess sets in [small town name]”
– Very specific product variations, such as “vegan gluten-free blueberry muffins recipe.”

Zero-volume search keywords are not necessarily “zero” in the literal sense. Let’s analyze some reasons you may see them as “zero”.
Data Limitations: Keyword research tools estimate search volume based on sampled data. If the search frequency is below a certain threshold, they may report a keyword as having zero or very low volume. This does not mean that no one is searching for it, just that the searches are infrequent or not captured fully by the tool’s dataset.
Niche or Emerging Trends: Keywords in highly specific niches or related to emerging trends may show up as zero volume because the tools haven’t yet caught up with these trends or because the audience is small but highly targeted.
Seasonal or Temporal Variations: Some keywords might have seasonal or temporal search volume spikes not reflected in the average monthly search volume reported by tools. For example, a keyword related to a specific event or time of year might show zero volume most months but a spike around the relevant time.
Local Searches: Keywords specific to a small geographic area may have very low global or national search volume, but still be relevant and valuable within that local context.