Search
Close this search box.
What are the TouchPoints?

TouchPoints (aka TPOs) are engagement opportunities between your prospects and your website.
Defining your touchpoints is part of your markitecture or inbound digital marketing strategy if you wish.

What do I need to capture on a Touch Point?

What you need to capture for every touchpoint is:
* An ID just to remember the touchpoint
* The Type i.e. form, button, chat, or other
* The Placement i.e. menu, hero section, popup, footer, or in a specific section
* Integrations, in case this touchpoint is integrated with GTM (Google Tag Manager) or any MA (Marketing Automation) System
* Fields in case it includes specific fields such as name, email, etc. You should always mention hidden fields if included
* the Referrer (or last referrer)
* The country of the user
* The date of engagement
* The Device Also called UA (User Agent)

Related terms (by category)

Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
Read More »

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.
Read More »

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.
Read More »
Related terms (by alphabet)