What is TOFU?

TOFU (TOp of FUnnel) is the very top stage of your funnel that is the liaison between other properties and your main property.

TOFU’s goal is to make prospects and visitors become problem and solution aware

Other stages are: BOFU, MOFU

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Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
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Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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