Structure Data

Structured data is coded in a specific format, written in such a way that search engines understand it.

You may add in your websites, structure data for the following content:
Reviews – both individual and aggregate reviews are supported, with different properties used for each.
People – you may have noticed Google and Bing now showing richer information from LinkedIn when you search for certain (well-known) people. Similar results are possible for any website that includes profiles of staff, team members and other people relevant to the organization. Supported properties include name, title, role, professional affiliations and contact details.
Products – one of the single most important uses of structured data markup is with products and special offers of merchants, particular online stores. Properties available include name, image, brand, description, identifiers (ISBN, SKU, etc.) and even reviews, all extendable with price, currency, seller and condition and quantity. Online marketplaces who offer the same product from multiple merchants can use low Price and high Price to show the price range for a single item.
Businesses & Organizations – properties available include business name, address (physical and URL), telephone number, geolocation (latitude and longitude) and logo.
Recipes – structured data markup for recipes offer a multitude of properties, allowing operators of websites related to cooking and recipe collections to include everything from the type of dish, reviews, and preparation and cooking time, through to nutritional information such as serving size, calories, fat content and more.
Events – the usage of structured data markup with events is intended only for future occurring events, not past events. It is worth noting here that the property summary is not intended for a summary of the event, but for the event’s official name. Other properties include start and end date, duration, ticket details and geolocation.
Music – Bing makes no mention of any support for music, but Google does make provision for structured data markup relating to songs and music albums. This can include links to previews of songs, and direct links to buying individual tracks or full albums.
Video Content – this applies to embedded video content on your website and can be used to indicate duration, license, production company and/or the creator of the video, and even if the content if family friendly.