Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results although the pages may also contain other results such as advertisements.
When a user enters a search query into a search engine, the search engine processes the query and generates a list of relevant results. This list of results is then displayed on the SERP, along with other information such as sponsored links, local listings, and various other types of content.
The SERP is an important part of the search engine experience, as it determines which websites and pages are most visible to users. As such, it is important for businesses and websites to optimize their content and presence on the SERP in order to attract more traffic and increase visibility. This can be achieved through search engine optimization (SEO) techniques, such as optimizing website content, building high-quality backlinks, and making use of targeted keywords.
