Home / Glossary / Keywords / Search volume

What is search volume?

As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe.
It’s crucial to target keywords in your content that actually have real search volume

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YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

GEO (Generative Engine Optimization)

GEO involves optimizing content specifically for AI-driven search engines, known as generative engines

Parasite SEO

Parasite SEO is a strategy where marketers leverage the authority and ranking power of high-traffic websites to promote their content or links.

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