What is progressive profiling?

It’s the rule of reciprocity applied to your visitors. First, you give (something of value, and then you ask). The more you push the potential customer down the funnel the more data you collect the more targeted the communication becomes. This is always implemented via Marketing Automation

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Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
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Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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