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The Growth Hacking Glossary

Our Glossary is designed to offer definitions of various terms, exclusive to our Growth Hacking (aka Growth Marketing) industry, that users may not be familiar with.

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Glossary Search
An A/B testing platform is a tool used to compare two or more versions of a web page, email, advertisement, or any other type of content to see which performs better based on a specific metric
An action plan on how we will tackle the Growth Plan.
AI models are computational systems designed to perform tasks that require human-like intelligence. They are built using machine learning algorithms and trained on large datasets to recognize patterns, make predictions, generate content, or interact in ways that simulate human responses.
AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.
Alt-Text (aka Alternative Text) is the name (description), we give to images. If it doesn't exist, google uses the filename (!)
AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML.
Anchor Text is the visible, clickable text in a hyperlink. ...
App Indexing helps you engage your app users and increase app installs directly from Google Search
Is the process of improving the visibility of a mobile app in an app store
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.