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What is off-site SEO?

Off-site SEO involves making sure that you have a significant of inbound links from highly respected external websites. The most important part of an SEO Strategy includes all techniques that intend to bring traffic to a website through multiple techniques and tactics

Is it a synonym for link building?

Yes, most of the time we use them as synonyms with link building although off-site SEO has a broader scope as it could include the development of websites, web properties or other activities.

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