These are users that took some action that shows they might be interested in buying.

What MQL stands for?

It is used in funneling, it’s a clear stage of our funnel (or multiple stages) and it stands for “Marketing Qualified Leads”

What is an MQL?

These are users that took some action that shows they might be interested in buying.

Related terms (by category)

Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
Read More »

Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
Read More »

Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
Read More »
Related terms (by alphabet)