These are users that took some action that shows they might be interested in buying.

What MQL stands for?

It is used in funneling, it’s a clear stage of our funnel (or multiple stages) and it stands for “Marketing Qualified Leads”

What is an MQL?

These are users that took some action that shows they might be interested in buying.

Related terms (by category)

Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.

Customer Attrition

Customer attrition, also known as customer churn, refers to the loss of customers over a period of time.

Customer Churn

Customer churn refers to the rate at which customers stop doing business with a company over a specific period of time.

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

ICP (Ideal Customer Profile)

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution.

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Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-52042964-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
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elementor	never	This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
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_gr_flag	2 years	A simple cookie to capture that information of the user has been sent to Marketing Automation. If true no further information will be sent. If no, the system will try to send information when the email will be filled
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-52042964-1	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
__Host-GAPS	2 years	This cookie allows the website to identify a user and provide enhanced functionality and personalisation.
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
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Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
_lfa_test_cookie_stored	past	No description
AnalyticsSyncHistory	1 month	No description
apbct_visible_fields_0	session	No description
apbct_visible_fields_1	session	No description
apbct_visible_fields_2	session	No description
apbct_visible_fields_3	session	No description
apbct_visible_fields_4	session	No description
apbct_visible_fields_5	session	No description
apbct_visible_fields_6	session	No description
apbct_visible_fields_7	session	No description
ct_checked_emails	session	No description
ct_has_scrolled	session	No description
ct_mouse_moved	session	No description
ct_screen_info	session	No description
GetLocalTimeZone	session	No description
ifso_last_viewed	session	No description available.
ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
prism_649664625	1 month	No description

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Related terms (by alphabet)

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