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What is Meta description?

Meta description is the additional text that appears in your search results that lets you know what the link is about. Meta Descriptions should tell audiences what they can expect to find on your page and should work to persuade those users to click through.
The optimal length is 140-170 characters. They have a lot of value in terms of SEO. Make every word count!

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Helpful Content Algorithm

Google’s “helpful content algorithm” is designed to prioritize content that is created primarily to assist and inform users, even if it has been generated or assisted by AI.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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A/B Platforms

An A/B testing platform is a tool used to compare two or more versions of a web page, email, advertisement, or any other type of content to see which performs better based on a specific metric
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Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.
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