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What is Internationalization in ASO?

Before localizing your App, translate the keywords and description of your app and make it available in the foreign App Store that you want to expand into. If you are so inclined, you can also translate your screenshots and app title.

The trade-off for doing this quick and dirty test is that your app will probably get some negative reviews.

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YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

Parasite SEO

Parasite SEO is a strategy where marketers leverage the authority and ranking power of high-traffic websites to promote their content or links.

Ski-slope Strategy

Ski-Slope Strategy is used primarily in digital marketing and search engine optimization (SEO) to describe a systematic approach to content creation and keyword targeting.

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