What is a funnel?

Once you have attracted your visitors you will need to convert a Cold Audience into Buying Customers by providing them value. You need to keep in mind that all your actions and your copy have the main goal to nurture your audience and drive them down the funnel. Here is a sample FSD (Funnel Stage Definition) that could work on your website: Screenshot 2021 04 11 at 8.12.04 PM

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Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
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Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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