What CQL means?

We talked to them: They told us why they are interested in buying and what they’re trying to accomplish with our product.

As a stage of our funnel it’s even before SQLs (Sales Qualified Leads) and sometimes even before  MQLs (Marketing Qualified Leads)

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Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
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Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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