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What is content?

By content, we mean all kinds of content we can produce.
Content can be used across your funnel’s stages but not for all stages the same. Make a step back and think! What your prospect would like to consume to move down your funnel. Then prepare and serve that and only that.

Examples are:

Web Pages
Power Pages
Blog posts
Social Media
Infographics
Podcasts
ebook(s)
Microsite(s)
Educational Resources
Quizzes / Surveys
Useful resources
Downloads
Webinars / Events
Feature Demos
Discount Coupons
Playbooks
Cheatsheets
Checklists
Loyalty clubs
Success Stories
Price Comparison
Specifications Sheets
On-boarding demos
Refer-a-friend concepts
FOMO concepts – time-based

Related terms (by category)

Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.

A/B Platforms

An A/B testing platform is a tool used to compare two or more versions of a web page, email, advertisement, or any other type of content to see which performs better based on a specific metric

YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

Related terms (by alphabet)

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Cookie	Duration	Description
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
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apbct_visible_fields_6	session	No description
apbct_visible_fields_7	session	No description
ct_checked_emails	session	No description
ct_has_scrolled	session	No description
ct_mouse_moved	session	No description
ct_screen_info	session	No description
GetLocalTimeZone	session	No description
ifso_last_viewed	session	No description available.
ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
prism_649664625	1 month	No description

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