What is content?

By content, we mean all kinds of content we can produce.
Content can be used across your funnel’s stages but not for all stages the same. Make a step back and think! What your prospect would like to consume to move down your funnel. Then prepare and serve that and only that.

Examples are:

Web Pages
Power Pages
Blog posts
Social Media
Infographics
Podcasts
ebook(s)
Microsite(s)
Educational Resources
Quizzes / Surveys
Useful resources
Downloads
Webinars / Events
Feature Demos
Discount Coupons
Playbooks
Cheatsheets
Checklists
Loyalty clubs
Success Stories
Price Comparison
Specifications Sheets
On-boarding demos
Refer-a-friend concepts
FOMO concepts – time-based

Related terms (by category)

Semantic HTML

Semantic HTML elements are HTML elements that carry meaning in their names, clearly describing their purpose and content to both the browser and developers.
Read More »

Engagement Point

Engaging potential clients isn’t about “tricking” them. The key difference between a successful funnel and one that falls flat lies in delivering real, authentic value.
Read More »

llms.txt

While robots.txt and sitemap.xml are designed for search engines, LLMs.txt is optimized for reasoning engines.
Read More »

Webhook

Webhook is a unified way for applications to communication among them. Every application can listen to webhooks and also call webhooks.
Read More »
Related terms (by alphabet)