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Similarly to GDPR, CCPA affects the way websites implement cookies, forms, and touchpoints. You need to have a strategy around data governance and data privacy

What is CCPA?

California Consumer Privacy Act (CCPA): The CCPA is a California state law that gives consumers more control over their personal data. The CCPA went into effect on January 1, 2020.

What are the rights of the citizens under CCPA?

The CCPA gives consumers the right to (a) Know what personal data is being collected about them
(b) Opt out of the sale of their personal data, (c) Request that their personal data be deleted and (d) Sue companies that violate the CCPA

is CCPA related somehow to GDPR?

They both address the same issue, that of data privacy but they are not “connected”. Both laws aim to protect the privacy of individuals by giving them more control over their personal data. However, there are some key differences between the two laws.
(a) The CCPA applies to businesses that collect personal information from California residents, while the GDPR applies to businesses that process personal data of individuals located in the European Union (EU). The CCPA also has a lower threshold for businesses to be subject to the law, requiring businesses that generate $25 million or more in annual revenue or collect the personal information of more than 50,000 consumers to comply. (b) The GDPR, on the other hand, applies to all businesses that process personal data of EU residents, regardless of the business’s size or location.

Is CCPA applies to non-Californians?

Yes, the CCPA applies to non-Californians if they are targeted by businesses that collect their personal information. For example, if a business collects the personal information of a non-Californian who visits their website, the business may be required to comply with the CCPA.

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GDPR

The GDPR is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).
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Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.
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