Home / Glossary / Funnels / BOFU (Bottom-of-Funnel)

What is BOFU?

BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales.

BOFU’s goal is to convert prospects to leads and close. Thus leads can now make an informed purchase decision. Also, to delight customers on the decision they made

Other stages are: MOFU and TOFU

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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.

Customer Attrition

Customer attrition, also known as customer churn, refers to the loss of customers over a period of time.

Customer Churn

Customer churn refers to the rate at which customers stop doing business with a company over a specific period of time.

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

ICP (Ideal Customer Profile)

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution.

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