Topic: SEO

What is: SEO

SEO stands for Search Engine Optimization and it’s about the process of making your site rank on google.

All the terms you need to know about SEO

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.
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knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.
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Parasite SEO

Parasite SEO is a strategy where marketers leverage the authority and ranking power of high-traffic websites to promote their content or links.
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Ski-slope Strategy

Ski-Slope Strategy is used primarily in digital marketing and search engine optimization (SEO) to describe a systematic approach to content creation and keyword targeting.
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Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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