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Topic: Funnels

What is: Funnels

Funnels are making sure that users will be transformed from simple anonymous visitors to named customers. It consists of many stages. Companies have multiple funnels.

All the terms you need to know about Funnels

ICP (Ideal Customer Profile)

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution.

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

Markitecture

A markitecture (putting together the word marketing + architecture) is selecting the correct components to build up the funnel moving data across those different components

MCF

Multi-Channel Funnel (MCF) is a typical funnel affected and impacted by many channels i.e. social channels. organic channels etc

MOFU (Middle-of-Funnel)

MOFU (Middle Of FUnnel) is the middle stage(s) of your funnel that is the liaison between Prospects and Sales.

MQL

These are users that took some action that shows they might be interested in buying.

PQL (Product Qualified Lead)

PQLs are those leads that have tried our Product and therefore they must be interested in buying!

Progressive Profiling

The more you push the potential customer down the funnel the more data you collect the more targeted the communication becomes.

SQL

It’s about those people where sales has confirmed it. They are interested in buying

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Topic: Funnels

What is: Funnels

All the terms you need to know about Funnels

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