Topic: Funnels

What is: Funnels

Funnels are making sure that users will be transformed from simple anonymous visitors to named customers. It consists of many stages. Companies have multiple funnels.

All the terms you need to know about Funnels

Funnel Stages

The stages of your funnel(s) should be defined during your growth marketing strategy. At the time that you are building your Markitecture.
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MCF

Multi-Channel Funnel (MCF) is a typical funnel affected and impacted by many channels i.e. social channels. organic channels etc
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Markitecture

A markitecture (putting together the word marketing + architecture) is selecting the correct components to build up the funnel moving data across those different components
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SQL

It’s about those people where sales has confirmed it. They are interested in buying
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