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Topic: Attribution

What is: Attribution

Not all customers count. Attribution is about understanding who counts more and concentrate to those counting more for your business

All the terms you need to know about Attribution

Attribution model

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

First Interaction model

The First Interaction model attributes 100% of the conversion value to the first channel with which the customer interacted.

Last Interaction Model

The Last Interaction model attributes 100% of the conversion value to the last channel with which the customer interacted before buying or converting

Last Non-Direct Click Attribution Model

The Last Non-Direct Click model ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through from before buying or converting….

Leads Forensics

Lead forensics is a term that refers to the use of digital forensics techniques to gather and analyze data from leads, or potential sources of information, in a digital auditing or investigation.

Linear model

The Linear model gives equal credit to each channel interaction on the way to conversion.

Position Based model

The Position Based model allows you to create a hybrid of the Last Interaction and First Interaction models.

Time Decay model

If the sales cycle involves only a short consideration phase, the Time Decay model may be appropriate.

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Topic: Attribution

What is: Attribution

All the terms you need to know about Attribution

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