Topic: S

What is: S

All the terms you need to know about S

Semantic HTML

Semantic HTML elements are HTML elements that carry meaning in their names, clearly describing their purpose and content to both the browser and developers.
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Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
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Ski-slope Strategy

Ski-Slope Strategy is used primarily in digital marketing and search engine optimization (SEO) to describe a systematic approach to content creation and keyword targeting.
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Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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SEO Copywriting

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines.
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Seed keywords

A seed keyword is a short-tail keyword, usually with one or two words. Like other short-tail keywords, seed keywords tend to have high monthly search volumes and high competition.
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