Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels
This is the first time that people experience your “Aha!” moment and they benefit from the value proposition that you promised them.
Acquisition and activation mean nothing if people don't stick to your product or service. This is one of the most vital factors if you want to achieve sustainable growth.
People who pay for using your product or service are those that put the real fuel to your company.
Once people love your product, you need to start to optimise viral growth mechanisms and boost your growth engine. Viral growth is absolutely essential for achieving any significant scale in a B2C or B2B company.