Writing blogposts that match the demand

The “People Also Ask” (PAA) section on Google is a valuable indicator of demand because it highlights the most commonly searched questions related to a specific topic.

These questions are dynamically generated based on actual user queries, reflecting the interests, concerns, and curiosity of your target audience. When you see a question in the PAA box, it’s a direct signal that users are actively seeking answers, making it an essential resource for identifying content opportunities.

Addressing these questions in your blog not only meets proven demand but also boosts your chances of ranking higher in search results and capturing organic traffic.

Here are the step-by-Step Instructions to Use Google and Integrate Your Products for an SEO-Optimized Blog Post:

1. Start with Google Research

   • Open Google and search for your primary topic, e.g., “Obesity in the UK.”
   • Look at the “People Also Ask” (PAA) section to identify common questions people are searching for.
   • Copy these questions into a list for your blog content framework.

2. Expand Your Research

   • Scroll to the bottom of the search results to find “Related Searches.” These suggestions provide additional keywords or subtopics to cover.
   • Use tools like Google Trends or Keyword Planner for further insights into demand and search volume.

3. Organize the Questions

   • Categorize the PAA questions into sections that make sense for your blog. For instance:
     • Causes of obesity.
     • Health impacts.
     • Solutions and treatments.

4. Gather Your Products

   • Identify the products or services on your website that are relevant to the blog topic.
   • Copy the product URLs you want to link to and save them for use in the blog post.

5. Create Anchored Hyperlinks

   • Decide on anchor text (specific words or phrases) for each product link. For example:
     • Link “weight loss solutions” to your product page for fitness programs.
     • Use “AI-driven health apps” to link to your relevant app.