What is YouTube SEO?

YouTube SEO involves optimizing your videos, playlists, and channel to achieve higher rankings in YouTube’s organic search results for specific search queries.
Instead of covering every traffic source in YouTube Analytics, I’ll focus on strategies to rank videos effectively in YouTube search, with a few tips on how to also boost your video rankings in Google search for maximum visibility.

Is there something like YouTube keyword research?

Yes, YouTube keyword research is a key part of YouTube SEO. It involves identifying the terms and phrases your target audience is searching for on YouTube. By optimizing your video titles, descriptions, and tags with these keywords, you can improve your video’s visibility and rankings in YouTube search results.

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Google Search Console

Google Search Console is the Swiss Army knife for SEO experts. It provides essential tools and insights, from tracking keyword performance and fixing indexing issues to detecting site errors like 404 pages. For anyone serious about improving their site’s visibility on Google, GSC is an indispensable resource.

Helpful Content Algorithm

Google’s “helpful content algorithm” is designed to prioritize content that is created primarily to assist and inform users, even if it has been generated or assisted by AI.

YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

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Cookie	Duration	Description
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Cookie	Duration	Description
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ct_mouse_moved	session	No description
ct_screen_info	session	No description
GetLocalTimeZone	session	No description
ifso_last_viewed	session	No description available.
ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
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