It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being. Google holds YMYL content to a higher standard because misinformation or low-quality content in these areas can have serious consequences. Examples of YMYL topics include medical advice, financial guidance, legal information, and news about important events. Ensuring the accuracy, trustworthiness, and expertise of YMYL content is crucial for SEO and user trust.
In this case, it’s crucial to prioritize accuracy, trustworthiness, and expertise. Here are key things to consider:
Expertise and Authority: Ensure your content is created or reviewed by experts in the field. Citing credible sources and providing clear author credentials is essential.
Accuracy and Reliability: Double-check facts and provide up-to-date information. Misinformation can lead to serious consequences and impact your site’s ranking.
Trustworthiness: Build trust by providing transparent information, including clear disclaimers, contact information, and a secure website.
User Experience: Ensure your content is easy to navigate, well-structured, and free from intrusive ads or misleading information.
Google’s Quality Guidelines: Adhere to Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) principles to avoid penalties and improve rankings.
Yes, you can lose rankings if your content falls under the YMYL category and doesn’t meet Google’s high standards for quality, accuracy, and trustworthiness. Google applies stricter scrutiny to YMYL content because of its potential impact on users’ well-being. If your content lacks expertise, authoritative sources, or trustworthiness, it could be downgraded in search results. Moreover, Google may prioritize promoting sites with more credibility in YMYL topics, further affecting your site’s visibility if it doesn’t meet these criteria. Ensuring that your YMYL content is well-researched, authored by credible experts, and adheres to Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines is crucial to maintaining or improving your rankings.
