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Which are the White Hat SEO Techniques?

White Hat SEO is the opposite of Black Hat Seo. White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.

These tactics stay within the bounds as defined by Google.

Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.

Examples of white hat SEO include:
– Offering quality content and services
– Fast site loading times and mobile-friendliness
– Using descriptive, keyword-rich meta tags
– Making your site easy to navigate

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Google Search Console

Google Search Console is the Swiss Army knife for SEO experts. It provides essential tools and insights, from tracking keyword performance and fixing indexing issues to detecting site errors like 404 pages. For anyone serious about improving their site’s visibility on Google, GSC is an indispensable resource.

Helpful Content Algorithm

Google’s “helpful content algorithm” is designed to prioritize content that is created primarily to assist and inform users, even if it has been generated or assisted by AI.

YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

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