Once we know who your audience is (Customer Discovery) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery.
Message Discovery is about finding the right language and positioning that will instantly connect with your target customers. Here, we test different ways of presenting the product, from key benefits and emotional triggers to specific phrases that speak directly to their needs. It’s about understanding the language your audience uses and tailoring our messaging to reflect that.
With the right message, your audience not only understands the product but feels like it’s made for them. And when we get this right, it becomes much easier to engage your audience and differentiate your product from competitors.
Customer Discovery
Customer Discovery is really the foundation of Product Market Fit (aka PMF or PMFit).
