What is a keyword research?

Keyword research is when people use keywords to find and research actual search terms that people enter into search engines.
The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.

How can you perform a keyword research?

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Helpful Content Algorithm

Google’s “helpful content algorithm” is designed to prioritize content that is created primarily to assist and inform users, even if it has been generated or assisted by AI.

YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

GEO (Generative Engine Optimization)

GEO involves optimizing content specifically for AI-driven search engines, known as generative engines

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