It’s what the user sees where no data is available to the user yet. A “Good empty” state turns a moment of nothing into something.
Empty states:
* Encourage users to engage with our product
* Help them get comfortable by setting expectations for what’ll happen.
* Provide an obvious way to move forward.
For example, the first page that users see after signing up for Instagram is empty. Other profiles have photos, likes, and comments, but a first-time user’s account doesn’t have any information— 0 posts, 0 followers, 0 following.
To make the activation easier, Instagram has turned this “empty state” into learning & encouraging opportunity: where you would normally see your photos, it says “No Posts Yet — Tap on the camera to share your first photo or video” with an arrow pointing to the camera option.
