What does Data Enrichment mean?
Is about merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to enhance the data they already possess so they can make more informed decisions. All customer data, no matter the source, begins in its raw form.
Some of the tools offering data enrichment are:
LeadGenius
DiscoverOrg
Leadspace
Openprise
FullContact
InsideView
Clearbit
