Customer Discovery is really the foundation of Product Market Fit (aka PMF or PMFit). Here, we dig deep to understand exactly who your ideal customers are, their problems, and what gaps they have in their current solutions. Think of this as a series of conversations—interviews, surveys, sometimes observational studies—where we go directly to the source: your target audience.
Our goal here is to validate or even challenge our assumptions about who these people are and what they need. Instead of just guessing what might work, we’ll get tangible insights straight from the customers themselves. This way, we can be sure that the product we’re developing cannot only solve a problem but is also something they’ll actually want and use. Ultimately, this reduces your risk by ensuring we’re building for a real, validated demand.
Message Discovery
Once we know who your audience is (Customer Discovery) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery
