Search
Close this search box.
What is Content Repurposing?

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience. This can be done for a variety of reasons, such as to reach a wider audience, to update or create content for another medium, or to create new content more efficiently.

What are some examples of Content Repurposing?

There are many ways to repurpose content, depending on the original format and the intended new format. For example, using specialized apps, a blog post could be turned into a video, a podcast, or a social media post. An infographic could be turned into a slide deck or a series of blog posts. A webinar could be turned into a series of blog posts or a video course.

Content Repurposing is for whom?

Content repurposing can be a useful strategy for content marketers and other professionals who want to make the most out of their existing content assets.
By repurposing content, they can reach new audiences and extend the life of their content, without having to start from scratch every time they want to create new content.

Related terms (by category)

Statistical Significance

In marketing, statistical significance refers to the likelihood that the result of an experiment or a test (such as an A/B test or a campaign performance analysis) is not due to random chance, but rather reflects a real difference or effect.
Read More »

A/B Platforms

An A/B testing platform is a tool used to compare two or more versions of a web page, email, advertisement, or any other type of content to see which performs better based on a specific metric
Read More »

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.
Read More »

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.
Read More »
Related terms (by alphabet)