Home / Glossary / Keywords / Commerciality of keyword

What is the commerciality of a keyword?

The commercial intent of a keyword indicates how likely a person who is searching for that term is to buy something or otherwise engage in a transaction.

If keywords can be considered “signals” from prospective customers, keywords with commercial intent are the most promising.

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Google Search Console

Google Search Console is the Swiss Army knife for SEO experts. It provides essential tools and insights, from tracking keyword performance and fixing indexing issues to detecting site errors like 404 pages. For anyone serious about improving their site’s visibility on Google, GSC is an indispensable resource.

Helpful Content Algorithm

Google’s “helpful content algorithm” is designed to prioritize content that is created primarily to assist and inform users, even if it has been generated or assisted by AI.

YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

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