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What are backlinks?

Backlinks are links from other websites that point back to a website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

Any Backlinks will work?

No. Getting backlinks from spammy websites or unrelated-to-your-business websites will not help you but most probably will harm your rankings.

How many categories of backlinks exist?

The main categories are two (2)
* Do-follow backlinks
* No-Follow backlinks

Related terms (by category)

YMYL (Your Money or Your Life)

It refers to content that can significantly impact a person’s health, financial stability, safety, or overall well-being

AIO (AI Overviews)

AI Overviews are a brand new (introduced in Google I/O 2024) core Google Search feature, like knowledge panels.

Knowledge Graph

Google’s search results often display information sourced from the Knowledge Graph, a vast database containing billions of facts about people, places, and things.

knowledge panels

Knowledge panels are information boxes that show up on Google when you search for specific entities like people, places, organizations, or things that are part of the Knowledge Graph.

GEO (Generative Engine Optimization)

GEO involves optimizing content specifically for AI-driven search engines, known as generative engines

Parasite SEO

Parasite SEO is a strategy where marketers leverage the authority and ranking power of high-traffic websites to promote their content or links.

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