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What is the Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) are set to roll out within Google’s mobile search results. AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML.

Is AMP technology helping businesses?

AMP technology maximizes mobile rankings that amount the 52% of total searches

Related terms (by category)

Share of Voice

SOV is the percentage of clicks that land on your website, compared to the total number of clicks for all tracked keywords of yours.
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CTR Curve

A CTR curve is a line graph depicting the average CTR for each position in Google search results.
Remember: 1st position will get 25% of clicks and 10th position will get the 2%
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SEO Copywriting

SEO copywriting is the process of writing content that is both informative and engaging, and that is also optimized for search engines.
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Content Repurposing

Content repurposing is the process of adapting or modifying existing content so that it can be used in a) a new format or b) for a different audience.
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