What is the Accelerated Mobile Pages (AMP)?
Accelerated Mobile Pages (AMP) are set to roll out within Google’s mobile search results. AMP is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML.
Is AMP technology helping businesses?
AMP technology maximizes mobile rankings that amount the 52% of total searches
Is AMP still relevant in 2024?
The relevance of Accelerated Mobile Pages (AMPs) in 2024 is increasingly uncertain. Although Google continues to support AMPs, many prominent publishers and platforms, such as Twitter, have shifted away from their use. Additionally, Google has phased out ranking systems that once gave preference to AMP pages, signaling a decline in their importance within today’s digital ecosystem.