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Topic: pmfit

What is: pmfit

When Product Market Fit (aka PMF, PMFit) is achieved, customers show high engagement, willingness to pay, and, ideally, a natural tendency to recommend the product to others.

All the terms you need to know about pmfit

Message Discovery

Once we know who your audience is (Customer Discovery) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery
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