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Topic: pmf

What is: pmf

Product Market Fit (PMF or PMFit) refers to the stage when a product meets the demands of its target market effectively, indicating that there’s a strong alignment between what the product offers and what customers need.

All the terms you need to know about pmf

Customer Discovery

Customer Discovery is really the foundation of Product Market Fit (aka PMF or PMFit).

Message Discovery

Once we know who your audience is (Customer Discovery) and what they want, the next step is figuring out how to communicate your product’s value in a way that really resonates with them—that’s what we call Message Discovery

Product Market Fit (PMFit)

Together, Customer Discovery and Message Discovery build the foundation of Product Market Fit

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Topic: pmf

What is: pmf

All the terms you need to know about pmf

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