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Topic: Funnels

What is: Funnels

Funnels are making sure that users will be transformed from simple anonymous visitors to named customers. It consists of many stages. Companies have multiple funnels.

All the terms you need to know about Funnels

BOFU (Bottom-of-Funnel)

BOFU (BOttom of FUnnel) is the last stage(s) of your funnel that is creating Sales.

Content

By content, we mean all kinds of content we can produce.

CQL (Conversational Qualify Leads)

We talked to them: They told us why they are interested in buying and what they’re trying to accomplish with our product

Customer Attrition

Customer attrition, also known as customer churn, refers to the loss of customers over a period of time.

Customer Churn

Customer churn refers to the rate at which customers stop doing business with a company over a specific period of time.

Events

Events are used to track user interactions with web, mobile applications, or back-offices.

funnel

Once you have attracted your visitors you will need to convert a Cold Audience into Buying Customers by providing them value.

Funnel Stages

The stages of your funnel(s) should be defined during your growth marketing strategy. At the time that you are building your Markitecture.

Growth Funnel

The growth funnel incorporates not just the acquisition of new customers but also emphasizes retention, engagement, and referral mechanisms to fuel sustainable growth.

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Cookie	Duration	Description
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ct_screen_info	session	No description
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ifso_visit_counts	1 year	No description available.
li_gc	2 years	No description
nitroCachedPage	session	No description
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Topic: Funnels

What is: Funnels

All the terms you need to know about Funnels

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