As we move further into 2024, the world of marketing continues to buzz with innovation, strategy, and growth. For those eager to stay ahead in this fast-paced industry, attending workshops is a powerful way to enhance your skills and stay updated on the latest trends. Below, we’ve curated a list of 10 must-attend marketing workshops still to come in 2024, followed by a recap of some noteworthy workshops that have already taken place this year. In case you want to explore more insights on marketing strategies and trends for 2024 click here.
We’ve been, and we will be in most of them. If you want to meet, book us here
Upcoming Marketing Workshops for 2024
1. MarketingProfs B2B Forum 2024
- When: October 2-4, 2024
- Where: Boston, Massachusetts, USA
- Organizer: MarketingProfs
- About the Organizer: MarketingProfs is a leading provider of training and education for B2B marketers, offering a range of resources from online courses to in-person events.
- Cost: $1,495 (early bird pricing)
- Why Attend: This workshop is specifically tailored for B2B marketers, offering insights into the unique challenges of B2B marketing and the latest strategies for success.
2. Growth Marketing Conference 2024
- When: October 10-11, 2024
- Where: San Francisco, California, USA
- Organizer: Growth Marketing Conference
- About the Organizer: The Growth Marketing Conference is a leading event for growth marketers, focusing on actionable strategies and case studies from top companies and marketers.
- Cost: $999 (early bird pricing)
- Why Attend: Focused on growth hacking and data-driven marketing, this conference is a must for those looking to scale their marketing efforts efficiently. It’s an excellent opportunity to learn from industry leaders and network with peers.
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3. Social Media Marketing World 2024
- When: October 14-16, 2024
- Where: San Diego, California, USA
- Organizer: Social Media Examiner
- About the Organizer: Social Media Examiner is a leading online resource for social media marketers, providing news, articles, and events focused on social media strategy.
- Cost: $1,797 (early bird pricing)
- Why Attend: This event is a haven for social media marketers, offering deep dives into platform-specific strategies, the latest tools, and best practices for social engagement.
4. Web Summit 2024
- When: November 4-7, 2024
- Where: Lisbon, Portugal
- Organizer: Web Summit
- About the Organizer: Web Summit is one of the largest tech conferences in the world, bringing together tech industry leaders, startups, and investors to discuss the future of technology and its impact on various industries.
- Cost: $850 (early bird pricing)
- Why Attend: One of the largest tech conferences in the world, Web Summit includes workshops on digital marketing, content creation, and technology’s role in shaping the future of marketing.
5. AdWorld 2024
- When: November 13-15, 2024
- Where: Online
- Organizer: AdWorld Conference
- About the Organizer: AdWorld is a premier online conference for digital marketers, offering sessions from top experts in advertising, growth marketing, and performance marketing.
- Cost: $399 (early bird pricing)
- Why Attend: This is one of the largest online events in digital marketing, where you can learn from top-tier experts on the latest in advertising strategies, performance marketing, and creative campaigns.
6. Digital Marketing Summit Asia 2024
- When: November 20-22, 2024
- Where: Singapore
- Organizer: Digital Marketing Summit Asia
- About the Organizer: Digital Marketing Summit Asia is a leading event for digital marketers in Asia, focusing on the latest trends and strategies in digital marketing across various industries.
- Cost: $799
- Why Attend: This summit offers a comprehensive look at digital marketing strategies, from AI and big data to content and mobile marketing, making it a must-attend for marketers in Asia.
💡 Also read: Top 15 Growth Hacking Books to Read in 2025
7. The Future of Business Leadership
- When: December 03-05, 2024
- Where: InterContinental Dubai Festival City, Dubai, UAE
- Organizer: Global Leadership Summit
- About the Organizer: Global Leadership Summit is known for its high-impact events that bring together leaders from around the world to discuss the future of business, leadership, and marketing.
- Cost: $2,500
- Why Attend: This workshop focuses on the intersection of leadership and marketing in the digital age. It’s ideal for those looking to understand how leadership principles can drive marketing innovation and business growth.
8. Create Your Marketing Unfair Advantage in 3 Weeks
- When: Starting September 30, 2024
- Where: Online, self-paced
- Organiser: Elysian Fields
- Cost: £700 (Normal Price), £350 (Discounted Price with waiting list)
- Why Attend: This 3-week training program helps you build a distinct marketing advantage with a comprehensive Go-To-Market strategy. You’ll learn how to identify segments, craft value propositions, and design a funnel-based marketing plan. It includes worksheets, templates, and a 1:1 coaching session to refine your approach.
- Format: Self-paced online training program
- Duration: 4 hours (video) + 6-8 hours of work
- Join the waiting list here and get 50% off!
9. Confidently Create Your B2B Marketing Strategy
- When: Starting September 30, 2024
- Where: Online, self-paced
- Organiser: Elysian Fields
- Cost: £1,200 (Normal Price), £750 (Discounted Price with waiting list)
- Why Attend: This course equips you with the skills to create a robust B2B marketing strategy, including positioning, segmentation, value proposition, and full marketing plan development. It provides worksheets, templates, and 1:1 coaching for personalized feedback.
- Format: Self-paced online training program
- Duration: 2 hours (video) + 6-8 hours of work
- Join the waiting list here and get 50% off!
Noteworthy Marketing Workshops Held in 2024
As we prepare for these upcoming events, it’s worth reflecting on some of the key workshops that have already made a significant impact this year.
1. State of Social ‘24
- When: August 27-28, 2024
- Where: Perth, Australia
- Organizer: State of Social
- About the Organizer: State of Social is a leading social media and digital marketing conference in Australia, offering insights into the latest trends and strategies in social media marketing.
- Cost: $1,200
- Why Attend: This workshop is a key event for social media marketers, covering everything from emerging trends in social platforms to best practices in content creation. It’s a must-attend for anyone looking to sharpen their social media strategy.
2. SMX Advanced Europe 2024
- When: September 9, 2024 (Workshops) | September 10-11, 2024 (Conference)
- Where: Berlin, Germany
- Organizer: Search Marketing Expo (SMX)
- About the Organizer: SMX is a leading conference series for search marketers, offering events around the world focused on SEO, PPC, and digital marketing strategies.
- Cost: $1,495 (early bird pricing)
- Why Attend: Tailored for advanced search marketers, this workshop offers in-depth training on SEO, PPC, and analytics, providing the tools you need to excel in search marketing.
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3. 2024 CommerceNext Growth Show
- When: June 11-13, 2024
- Where: New York Hilton Midtown, New York, USA
- Organizer: CommerceNext
- About the Organizer: CommerceNext is a community, event series, and conference for marketers in retail and eCommerce, focusing on digital growth strategies.
- Highlights: This event brought together some of the brightest minds in eCommerce and digital marketing, offering insights into the future of customer experience and growth strategies.
4. Sellers Summit 2024
- When: May 14-16, 2024
- Where: Ft. Lauderdale, Florida, USA
- Organizer: Sellers Summit
- About the Organizer: Sellers Summit is a conference dedicated to eCommerce entrepreneurs, offering practical strategies to scale online businesses effectively.
- Highlights: A focused workshop for eCommerce sellers, this event was packed with actionable strategies for scaling online businesses, from product sourcing to digital marketing techniques.
5. StoryBrand Marketing Workshop – Livestream
- When: Throughout first half of 2024
- Where: Online or On-site
- Organizer: StoryBrand
- About the Organizer: StoryBrand is a marketing company founded by Donald Miller, focusing on helping businesses clarify their message and create compelling marketing strategies through the power of storytelling.
- Highlights: Known for its focus on brand storytelling, this workshop has helped marketers around the world clarify their brand messages and create more engaging marketing campaigns. The flexibility of attending online or hosting on-site makes it accessible for various team needs.
6. Content Marketing World 2024
- When: September 24-27, 2024
- Where: Washington, D.C., USA
- Organizer: Content Marketing Institute (CMI)
- About the Organizer: CMI is one of the most respected authorities in content marketing, offering resources, training, and events to help marketers create compelling content that drives business results.
- Cost: $1,695 (early bird pricing)
- Why Attend: Dive deep into the art and science of content marketing. This workshop is packed with actionable insights, from content creation to distribution, and is perfect for marketers aiming to fine-tune their content strategies.
7. Rethinking Global Strategy – Online
- When: August 22, 2024 (Ongoing)
- Where: Online, Live Virtual
- Organizer: Harvard Business School Online
- About the Organizer: Harvard Business School Online offers online certificate programs designed to bring the expertise of Harvard’s faculty to professionals around the world.
- Highlights: This ongoing workshop has been instrumental for marketers looking to expand their global reach, covering everything from market entry strategies to localization.
Final Thoughts
2024 is shaping up to be a pivotal year for marketing professionals, with a wealth of workshops designed to refine skills, spark creativity, and drive results. Whether you’re looking to polish your social media strategy, dive into content marketing, or explore the latest in digital advertising, these workshops offer invaluable opportunities to learn from the best and stay ahead in this dynamic field.
So, mark your calendars, book your spots, and get ready to take your marketing game to the next level.
Theodore has 20 years of experience running successful and profitable software products. In his free time, he coaches and consults startups. His career includes managerial posts for companies in the UK and abroad, and he has significant skills in intrapreneurship and entrepreneurship.
