Elevate Your B2B Sales Strategy: Must-Attend Workshops in 2024

As the B2B sales landscape continues to evolve, staying ahead of the curve requires constant learning and adaptation. From mastering lead generation to adopting cutting-edge digital strategies, the right training and networking opportunities can make all the difference. To help you navigate the year ahead, we’ve compiled a list of essential workshops and conferences designed to sharpen your skills and enhance your sales performance. To complement your sales strategy, check out our guide on Digital Marketing Trends for 2024, where we dive into how AI and digital tools are shaping the future of marketing and sales.

Whether you’re a seasoned professional or just starting out, these events will provide the tools and insights needed to succeed in 2024.

Upcoming Must-Attend Workshops in 2024

1. The Complete B2B Sales Course: Lead Generation to Closing

• When: Ongoing (6.5 hours on-demand video)
• Where: Online
• Organizer: Udemy
• About the Organizer: Udemy is one of the largest online learning platforms, offering a wide range of courses across various fields, including business, technology, and personal development.
• Cost: $199.99
• Why Attend: This course is ideal for sales professionals at all levels who want to build a solid foundation in B2B sales. It covers everything from lead generation techniques to closing strategies, providing practical insights that can be applied immediately.

2. Richardson Sales Performance Programs

• When: Flexible scheduling
• Where: Online
• Organizer: Richardson Sales Performance
• About the Organizer: Richardson Sales Performance is a global leader in sales training and performance improvement. They specialize in customized training solutions that drive measurable results.
• Cost: Custom pricing based on program
• Why Attend: These programs are designed for sales teams looking to improve their performance through a blend of practical exercises and theoretical learning. The customized approach ensures that the training is aligned with your specific business needs.

3. Sales Insights Lab

• When: Book a 45-minute strategy session first, then join the Accelerator Lab program
• Where: Online
• Organizer: Sales Insights Lab
• About the Organizer: Sales Insights Lab provides sales training, coaching, and consulting services, focusing on data-driven strategies to improve sales performance.
• Cost: $2,500 for the Accelerator Lab program
• Why Attend: This program offers personalized coaching and strategies tailored to your specific sales challenges. The initial strategy session helps you identify areas for improvement, followed by a comprehensive accelerator program designed to drive tangible results.

4. Create Your Marketing Unfair Advantage in 3 Weeks

• When: Ongoing (on demand, starting September 30, 2024)
• Where: Online, self-paced
• Organizer: Elysian Fields
• Duration: 4 hours (video content) + 6-8 hours of work
• Cost: £700 (normal), £350 (50% off for joining the waiting list)
• Why Attend: Gain a marketing advantage with a refined Go-To-Market strategy in just 3 weeks.

Noteworthy B2B Sales Workshops Held in 2024

As we gear up for these upcoming events, it’s also valuable to reflect on some of the key B2B sales workshops that have already made an impact this year.

1. Mastering Sales: A Toolkit for Success

• When: Starts August 22, 2024 (Duration: 10 weeks)
• Where: Online
• Organizer: Coursera
• About the Organizer: Coursera partners with universities and organizations worldwide to offer courses online, providing accessible education in a variety of subjects, including sales and marketing.
• Cost: $49/month (Coursera subscription)
• Why Attend: This 10-week course is structured to provide a deep dive into the essentials of B2B sales. It’s perfect for both new salespeople and experienced professionals looking to refresh their skills in areas such as sales funnels, CRM, and closing techniques.

2. SaaStr Annual 2024

• When: September 10-12, 2024
• Where: San Francisco, California, USA
• Organizer: SaaStr
• About the Organizer: SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs, known for its highly regarded events and educational content in the SaaS industry.
• Cost: $1,295 (early bird pricing)
• Why Attend: While focused primarily on SaaS, the sales workshops at SaaStr are invaluable for any B2B sales professional. You’ll learn from the best in the industry about scaling sales teams, optimizing sales processes, and achieving hyper-growth.

3. Sales Innovation Expo 2024

• When: April 24-25, 2024
• Where: Excel London, London, UK
• Organizer: Prysm Group
• About the Organizer: The Sales Innovation Expo is Europe’s leading event for sales professionals, offering insights into the latest technologies and strategies in the sales industry.
• Cost: Free (Registration required)
• Why Attend: This expo provides cutting-edge insights into the future of B2B sales. The workshops cover everything from AI-driven sales techniques to the latest CRM tools, making it a must-attend for those looking to stay ahead in the sales game.

4. 2024 Sellers Summit

• When: May 14-16, 2024
• Where: Ft. Lauderdale, Florida, USA
• Organizer: Sellers Summit
• About the Organizer: Sellers Summit is a conference dedicated to eCommerce entrepreneurs, offering practical strategies to scale online businesses effectively.
• Cost: $799
• Why Attend: This summit is ideal for B2B sellers looking to scale their operations. It combines practical workshops with ample networking opportunities, focusing on lead generation, conversion optimization, and more.

5. B2B Marketing Expo 2024

• When: March 6-7, 2024
• Where: Los Angeles Convention Center, Los Angeles, USA
• Organizer: Prysm Group
• About the Organizer: Prysm Group is an international trade show organizer, known for delivering dynamic events that cater to a wide array of industries, including marketing, technology, and retail.
• Cost: Free (Registration required)
• Why Attend: This expo is a premier event for B2B marketers and sales professionals alike. It offers workshops and seminars on the latest in B2B sales strategies, including content marketing, digital sales tools, and lead conversion techniques.

6. Digital Strategies for Business Transformation (Online)

• When: Starts August 29, 2024 (Duration: 8 weeks)
• Where: Online
• Organizer: Emeritus
• About the Organizer: Emeritus partners with top universities to offer online courses that help professionals upskill and stay competitive in the digital age.
• Cost: $1,600
• Why Attend: This workshop is essential for B2B sales professionals looking to integrate digital strategies into their sales approach. Over eight weeks, you’ll explore how digital transformation can optimize sales processes, improve customer engagement, and ultimately boost revenue.

7. B2B Online Conference

• When: April 28-30, 2025
• Where: Chicago Marriott Downtown, Chicago, USA
• Organizer: Worldwide Business Research (WBR)
• About the Organizer: WBR is a global leader in business-to-business conferences and events, known for delivering high-quality content and networking opportunities.
• Cost: $1,295 (early bird pricing)
• Why Attend: Although technically in 2025, this conference is crucial for anyone involved in B2B eCommerce. It covers the unique challenges and opportunities in B2B sales, offering workshops on digital sales strategies, customer experience optimization, and much more.

Final Thoughts

2024 is shaping up to be a pivotal year for B2B sales professionals—both in B2B agencies and companies. Whether you’re looking to build foundational skills, explore the latest in digital sales strategies, or network with peers, these workshops provide the perfect platform for growth. Make sure to mark your calendars and secure your spots—these opportunities to elevate your sales game are not to be missed.