The 90s brought many changes with it in the business culture. The most significant one though was probably the fact that professionals and companies started trading their services online.
With the rise of the internet and the digital world, retailers started buying internet domains, building their e-stores, and selling online.
However, the B2C industry is more than the eCommerce stores that sell electronic devices, books or boats. Professionals from a number of different industries followed suit started to establish their online presence as well:
Professionals such as these brought their brick and mortar business in the digital world and started offering their services on a global scale.
But even though both retailers and services professional belong in the B2C industry, they have many different marketing needs. For example, they both need to invest in Engine Optimization (SEO) and advertising campaigns. However, the impact of SEO on an eCommerce store is limited if it offers products with high competition and tries to outrank websites like Amazon or Best Buy. On the other hand, SEO is essential for services professionals. Trying to rank for keywords that are part of their services should be a top priority for any professional.
Differences like these, including a few others regarding web design, marketing channels, and the customer’s journey are the reason why growth marketing in B2C services is a category on it own. This is we come in.
