Growth Hacking Agency

Stop Calling It Marketing. It’s Spam.

Based on the article “Stop Calling It Marketing. It’s Spam” from GrowthRocks, the content discusses the ethical implications of modern marketing practices and emphasizes the importance of prioritizing value over manipulation. It calls for businesses to shift their approach, focusing on building relationships and trust with their audience, rather than resorting to spammy, intrusive tactics. The article encourages marketers to rethink their strategies, ensuring their methods align with the audience’s needs and values.

Key Points:

  1. The ethical responsibility of marketers to avoid spammy tactics.
  2. The importance of delivering genuine value to customers.
  3. Shifting the focus from aggressive selling to relationship building.
  4. Why transparency and trust are critical in today’s marketing landscape.


 In the end, ethical marketing isn’t just a nice-to-have; it’s the future of business growth. Transform your approach, and watch your brand not only survive but thrive.

Listen to the podcast

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All Article-Related Episodes

As businesses rush to make AI understand their products, customers, brand guidelines, and internal processes, a crucial distinction emerges: training an AI model is not the same as giving it access to company knowledge.
AI agents increasingly handle everyday execution, traditional SaaS applications are shifting moving from feature-dense graphical user interfaces (GUIs) to intent-driven control planes where humans and AI agents collaborate side by side. 
AI-generated microdramas are changing how stories are produced—and redefining what an “actor” actually is. From synthetic characters and persistent digital identities to consent, provenance, and character consistency, this article explores how AI-first productions can build believable, reusable casts at scale.
Instead of treating AI adoption as a simple story of productivity, automation, and inevitable progress, this piece reframes the debate around trust, opportunity, and the future of entry-level work.
Instead of celebrating or mourning the deprecation of rich snippets, this piece reframes the death of FAQ schema as a call to arms for digital marketers and webmasters to reclaim topical authority in an AI-driven search ecosystem.
Instead of celebrating the death of development barriers, this piece reframes the "vibecoding" revolution as a call to arms for founders to reclaim defensibility in a hyper-saturated market.