This template is a detailed guide covering various aspects that are needed to self-assess your readiness to grow. It is a self-assessment or audit form for businesses to check their readiness and performance in different areas of digital marketing, such as search engine optimization, analytics, content management systems, tag management, and social media engagement.
The template is structured in a way that presents a series of questions across different platforms and tools like Google Search Console, Google Analytics, WordPress, Google Tag Manager, and LinkedIn, among others. These questions are aimed at gauging the technical readiness of the business in utilizing these platforms effectively and also performing a reality check to understand the current performance and engagement levels.
Each section includes a ‘Technical Readiness Check’ where businesses can answer with ‘Yes’, ‘No’, ‘Maybe’, or ‘What is that?’ to questions related to account ownership, understanding, and implementation of the platform’s features.
Following that, a ‘Reality Check’ section allows the business to reflect on the practical outcomes and effectiveness of their current strategies, such as knowing why users visit their website, tracking user journeys, understanding demographics, and leveraging online communities for growth.
It’s a practical tool for businesses to self-evaluate their growth hacking strategies and identify areas for improvement
