SEO Audit

The image above illustrates our approach for developing a data-driven SEO and content strategy. The process begins with inputs like seed keywords, derived from keyword research or provided by the business, and competitor insights to identify content gaps and opportunities. Using tools such as KWFinder, Ahrefs, and BuzzSumo, the dataset is enriched by analyzing metrics and researching competitors in target regions.

The enriched data is then organized into logical keyword clusters based on the 5w’s patented framework that addresses questions like “What,” “Which,” “Why,” and “Who.”

These clusters create a detailed keyword list, uncovering content gaps and opportunities. A technical SEO analysis is conducted next, evaluating metrics like Keyword Effectiveness Index (KEI), Keyword Difficulty (KD), global and local search volumes, and user intent (commercial, informational, navigational, or transactional).

This analysis helps prioritize the most important keywords to focus on for maximum impact.

With the prioritized keywords in place, the strategy shifts to crafting a strong on-site content strategy, targeting specific website sections such as homepages, blogs, service pages, and product landing pages. At the same time, an on-page strategy is developed, focusing on optimizing metadata, headings, and schemas to improve search engine visibility.

The process culminates in the creation of detailed content briefs, ensuring each piece of content aligns with the overall strategy.

Throughout the workflow, checkpoints ensure thoughtful progress, while intent, keyword metrics, and technical analysis drive the strategy’s effectiveness.

This step-by-step approach is designed to build a cohesive and impactful SEO framework.