That sparked your interest a little bit, didn’t it?
4. Concentrate Christmas marketing efforts on bottom-of-funnel customers
Christmas, and generally holidays, is one of the times that you can give it all you got.
It is wise all year to spread out your focus into increasing awareness, building your brand and figuring your shit out.
But Christmas out of all times is the best time for you to see crazy conversion numbers. This is something really feasible because of the customer behavior itself.
Just think of yourself. You want to go to buy gifts for some friends. You have been looking things online, Christmas finally comes and it is time for you to decide.
Christmas marketing allows you to let all your unicorns out of the hat…or was it rabbits? Nevermind ?
5. Make your social posts & emails snow
No matter how strict you are as a brand you can always shake things up a little bit.
I mean come on do not be a party pooper!
I would never encourage you to abandon your brand’s style but an alignment of your imagery with a little bit of Christmas trends would be pretty awesome.
The image is important after all, tree, snow and all these kind of emojis are a must.
Create a warm atmosphere, that it will make them press that “get it now” button.
6. Plan cautiously
A good marketing strategy for Christmas could result in a huge increase in data (we will dive deeper into that afterward) and revenue. But in order for that to happen, you have to plan carefully.
To be honest, I mostly refer to:
The case here is that for example you should strategically allocate and distribute your content throughout the Christmas period.
E.G on Black Friday and Cyber Monday, an email would not be a bad idea at all
Use your resources wisely and know when to strike!!!
7. A/B Test and you won’t regret it
Chances are that your traffic will literary go nuts during Christmas. It is not sure that all this traffic will convert. Most of these people will just browse throughout the net to update their Christmas wishlist.
They want to satisfy their curiosity and you will do too. Not to mention that you will build a valuable database in the process.
Just implement as many optimizations as you want and figure out what will stay after this period. Christmas will eventually end and your efforts will be fruitful in the long term.
The battle for hearts and minds now unfolds on online video.
This will probably demand a more heavy budget, but why not go for it if you have the resources?
Christmas is officially here people!
The wave of ruthless buyers hits each year, you can either surf that wave or be devoured by it. Obviously, the strategy that you will develop for this specific period will not be a lot different from what you did throughout the year.
On the contrary, it will use it as a basis and maximise its effects.
What are you planning this year? Do not forget to leave a comment with your very own Christmas strategy.
I try to constantly improve as a person and as a professional. I recently discovered the storyteller and growth hacker inside of me. Good research, commitment, and good visualisation constitute my work aesthetic.