Marketing trends piss me off. Sure there are things that in the right context, can work for everyone; but still, I can’t stand them.
I his book, Jørn Lyseggen wants to take our thinking out of the box by using real-life examples- from Nike to Barack Obama. “Outside Insight” is a forward-thinking piece of writing about making innovative and data-driven decisions.
Ann Handley, thought her years of marketing experience, guides us through the process of content creation (either on simple grammar or immense storytelling techniques). This book is a true diamond for all aspiring writers.
Sean Ellis is the guy who coined the term ‘Growth Hacker’, and along Morgan Brown, they share how the world’s most successful companies built their growth teams, created problem-solving products and discovered how to drive growth while keeping their retention rate high to the sky.
Before you go
These were some of the best books about marketing and business you can find out there. If you’ve already read some of them, let me know in the comments what you think about them.
Oh, and if you have any other books to propose, be my guest!
Apostle is a pure-blood Marketer. His job is to find a way when ostensibly there is none. Planning and executing A/B Tests, Email & Content Marketing along with alternative marketing techniques based on human psychology, all for the sake of customer success.