Viral Loops interview on Siftery

Viral Loops interview on Siftery

A couple of weeks ago Kevin William David interviewed Savvas Zortikis (Co-founder at GrowthRocks, CEO at Viral Loops) for Siftery.

Siftery is here to help businesses better discover, buy and use software.

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This is what to do before calling the growth hackers

There are many cases where founders ask me to grow their web or mobile apps when those are not ready-to-grow yet.

- What does ready-to-grow mean?
- It means that they have implemented in their products all the procedures or metrics that will allow a growth hacker to define the proper tactics and tackle any growth issues.

Let’s take a step back and start from the beginning.

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How to conduct keyword research in 2017

How to conduct Keyword Research in 2017

Once upon a time, SEO was all about to find the “5 gold keywords” you believe they’ll bring traffic to your website, repeat them in your content and you’re done.

Nowadays, things have completely changed! SEO is increasingly driven by natural search language, that is, people doing searches. Even, if it seems very simple process, it has a lot of steps and factors you have to consider about!

So, when it comes to developing and executing an SEO strategy, most businesses don't know where to begin.

Let’s say it all begins when someone – somewhere in the world typed words into a search box.

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How to create brilliant free images without being a designer

One of the most time consuming and exhausting things as a Digital Marketer is trying to find the right image for your content, that will have two main characteristics: be 100% impressive and free to use. This could be for your social media calendar, a new blog post or your website.

I cannot stress enough how important a good visual is! The sweet spot of engagement is found when a great copy is accompanied by an amazing image. On the one hand, a well-chosen visual can help make your message clear and make your post stand out as well.

On the other, a brilliant text description will not be as engaging with a bad quality or irrelevant photo.

Let’s explore the journey of Image creation.

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What’s The Importance Of Responsive Web Design?

Every website has different needs and thus requires different features which are important for its success. For example, an online retail store which sells clothes has to have an inventory control feature for ensuring the items for sale are in stock and available.

However, this same feature will be useless for a law firm which is not selling any physical products online but is only promoting its services. Regardless of specific features and needs, a common feature critical to the success of all websites is responsive design and mobile friendliness.

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The 3 angles of SEO & how to nail them

The 3 angles of SEO & how to nail them

Everybody speaks about SEO nowadays and everybody promises that you will get ranked in 1st page. Period. This is actually “fake news” as the questions to be asked should be:

  1. Why will the proposed SEO strategy work?
  2. How much time will it take me to be there?
  3. For which keywords that should happen, is it about the branded ones or the short-tails or long-tails ones? Those three alone are making a hell of a difference.

For a successful SEO strategy, these are the important elements to work on and nail. Do they guarantee success? Not exactly but it’s the best you can do.

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7 Steps to Build Brand Awareness for Your Startup

Is your startup growing or failing?

For your startup to thrive in this ever-changing marketing environment, you need to build a brand awareness and become consistent at it. Remember that branding isn’t a one-off thing, it spans throughout the lifetime of the business.

Every startup must go through the teething phase. It this phase, it’s easy for the management to get carried away, and neglect what the target audience thinks about the brand.

In reality, what people think or perceive about your startup is more important than what you think or do.

Before customers can connect with you emotionally, you must have created a level of awareness for your brand. Imagine the level of connection that we all have towards Coca-Cola—although the brand isn’t a startup today, they started from somewhere—from scratch.

Since getting the word out about your brand is critical, I want to show you the basic 7 steps you need to take to make it worthwhile.

If you’re ready as I am, let’s dive in…

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The 7 Viral Marketing secrets you’re looking for

What exactly could trigger virality is something that almost every company is searching for.

If you ask me, this is the purpose of a marketing strategy overall; to spread your product so much into the audience that it will start spreading it around like a virus by itself.

I've been heavily involved with referral marketing lately, so I came up with 7 secrets that ensure that you'll increase the K-factor of your product or service.

Shall we begin?
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11 Web Design Tips for Conversion Rate Optimization

Every website that goes online has one thing in mind: conversions. More often than not, websites measure their success by the number of people who have subscribed to a newsletter, filled in a contact form, registered for a webinar, or bought a product or a service.

Conversions, however, are not that easy to come by these days. The Internet, after all, is a pretty huge place. Competitors number in the millions, all of whom are doing everything to get a piece of the pie.

There are many ways of getting your share of conversions. Applying web design practices for conversion rate optimization is one of them. The overall success of your website may depend on the web design choices you make.

Here are some of those choices that could help you get those conversions.

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How To Build Your Growth Plan

When one starts a business, she desires to grow it to its maximum.  Growth has a different meaning, depending on the company’s goal.

This is something that needs to be defined A$AP.

Then, it’s chaos. Is it possible, from such a high-level goal, to come down to a set of tactics to achieve that?

This is exactly why you need a growth plan. Don't you know how to craft one?

We have your back! I know that this is not as easy, as most publications want you to believe, but trust me; whatever you do, success comes down to being consistent. Everything else is just tweaking.

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