20 growth hackers you must follow in 2017

The Top 20 Growth Hackers to follow in 2017

It’s a new era.

A Growth Hacking era!

Marketing is changing, Analytics and Measurements are evolving, so why stuck in the past?

Growth hackers all over the world establishing new rules and routes in order that Companies and Startups achieve Growth, Success and Viral popularity.

Let’s get to know some of these influential guys!

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How to nail Instagram contests

How to nail Instagram contests!

You want to be fun, trendy and attract more followers on your Instagram account.

You make posts, try with Insta stories and engage with people by commenting & liking their photos.

What’s your next move in order to stand out? Probably an Instagram contest! 🎁

Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience.It makes it easy to run quick Instagram contests that engage your audience and build your fan base.

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How Dropbox grew 3900% with a simple referral program

This is the 3rd addition to the "How the hell did they pull this" series- it’s not official, I just like to name things.

During the past few months we wrote about:

It’s already a cliche to try to convince you if referral programs work or not (of course they do) and why, so instead this article is solely focused on the how.

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Start writing stories that everybody wants to read, today!

Start writing stories that everybody wants to read, today!

Disclaimer: If you read this article, because you believe you will wake up one day and your story will be viral - you’ve become a great Content Marketer and have a glamorous writer lifestyle, you’re definitely in the wrong place.

Close this tab immediately and do something else instead! On the other hand, if you really want to know how we produce content with clear visibility of the message and drive results to our customers,  you’re in the right place, keep reading!

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Free Webinar: How to kick ass with referral marketing

Free Webinar: How to kick ass with referral marketing

You may have already seen it somewhere; in case you haven’t, I’m talking about our very first webinar. We’re hosting it on a biweekly basis (every second Wednesday at 9 am PDT) focusing on the truth about viral & referral marketing.

How to kick ass with referral marketing. 🤘

Why might you want to watch the webinar in the first place? But, you’ll learn more about referral marketing and how you can integrate it into your marketing strategy.

The most important aspect of this broadcast comes into play right after the whole lecture thing comes to an end.

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5 ventures I had no idea they exist

We live in a speeding world. I leave in a speeding world.

Things sometimes are so fast, that we miss the opportunity to just stand and stare what happens around us; to appreciate.

The past few years I've been meeting founders, closing deals/partnerships and working on a ton of projects, but yet; sometimes all I remember is the motion blur of those things. Recently I made a short stop; just to take a gaze.

What's better of a view, than your surroundings? In my world, that means our clientele.

After a short look, I found 5 ventures that impressed me from the very first moment. I thought that it would be a shame not to share them with you!

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The Training aspect of Growth Hacking

Recently, I’ve been asked to compose a syllabus for a soon-to-be-announced Growth Hacking course that will take place in many exotic countries.

A syllabus is a document that outlines everything that will be covered in a class. The noun syllabus comes from the Late Latin word syllabus, meaning “list.” When you teach a class you may be required to make an outline of what you will expect the students to do in your class. That’s the syllabus. And for me, that was the tip of the iceberg :-)

I had three (3) clear directives:

  • We wanted it to be hands-on
  • We wanted to deliver extra value from typical stuff one could find online
  • We wanted to go beyond the theory of Digital Marketing

I totally underestimated the effort of doing that task as it was not just about creating the syllabus itself (I have done that a lot of times before) but because I wanted to come-up with a concept that will be unique and very valuable. And that’s tough!


Challenges in implementing a hands-on class

The Size of the Class [Solved]

Large classes make it difficult to engage students in a personal way and create environments in which they receive interaction and feedback. Therefore I had to limit the participants to around 20 per season.

The Technical Background [solved]

Each student comes from a different technical background and although involving students in technical stuff can be very challenging, very easily you can lose their attention if you will not manage to have them all on the same page. Imagine what could happen if 20 students are in 20 different steps of a wizard. A disaster that would create disappointment to me and also to them. So, how did i “tackle” that?? By
a) delivering pre-class resources for all participants to go through before joining the classroom,
b) inviting some more assistants on-site that will assist students and also
c) by providing a real-time slack channel that they could use to submit any questions or inquiries. A Growth Hacker will be on the other side answering in real time.

Boredness [solved]

Also, in most classes, it’s challenging to find projects that can be massively parallel but still unique to the student. Therefore, I decided to create a unique project myself to ensure that all students will be on the same “page” and will manage all technical or theoretical difficulties in parallel.

Varied Learning Skills [solved]

The varied backgrounds of students also present a challenge. Some (maybe even many) students coming to a class lack the quantitative reasoning skills needed for discovery-based learning. Without such basic abilities, even the best designed hands-on experience can be lost on a student. This has been solved by involving some theoretical references and specialized materials that will deliver the quantitative reasoning elements and connect the why’s with the necessary critical thinking and disciplinary context from the real world.

Turning brains on [solved]

It’s also possible to have hands-on classes that don’t manage to “turn brains on”. Ideally, most hands-on classes should be “brains- on” as well. And that requires active learning. As professor Richard M. Amasino analyses:

“Active learning as using one’s brain in an active way. Listening to a lecture is passive. Students solving problems posed to a class is active, as is defending one’s answer to a problem. Active learning is important because students must work, and even struggle a bit, with the subject material to learn it in a meaningful way.”

In Growth Hacking that counts a lot. Even if I will manage to teach them tons of growth hacks, doesn’t bring much of value. Those hacks will soon be either outdated or over utilised which is something that will turn them not very effective. The importance is to drive them through the proper mindset and the thoughtful process to follow in discovering new hacks and new tips as part of their growth hacking daily routine. Quite of a challenge :-)


Challenges in Delivering extra value

In the era of the Internet, everything is a click away. Factsheets, awesome blog posts, online universities and digital marketing courses, all kinds of manuals, awesome groups with hacks and tips. Literally, everything. So, what could I deliver in a class that would bring extra value to the participants? How could I turn Digital Marketers into highly effective Growth Hackers?

And then it hit me :-)

In Growth Hacking and High Tempo Experimentation, the “magical” word is efficiency. Efficiency in doing a lot of things on a tight schedule that allows you to go through experimentation and test various digital options.
As per my experience, efficiency derives from the following things:

Access to Resources

Access to resources that could save you time and money in every possible obstacle you may find towards growth. Resources that will create a voiceover on your videos, will create your logo, will write a script, will manage tiny daily things saving the most valuable asset of a growth hacker: Time.
Also, names of platforms and people I worked with and I was very happy with their performance.

Access to documentation that shows me what to do

Documents such as working excel templates that one could use to build a growth plan or calculators for getting an estimate of the paid spend required or the numbers of MQL (Marketing Qualified Leads) he/she should expect. Even more, templates to report to the management the results of each campaign or the progress of your Growth Tasks.

Access to Technical Resources

Technical Resources that I developed myself (and my partners in crime) and I’m using continuously such as:

  • Scripts to automate composition, reporting and optimization of ppc (Performance Marketing) Campaigns.
  • HTML Templates for various use cases and user flows such as book a demo or get a webinar. HTML templates that come fully integrated with the inbound marketing stack that we will teach in class
  • Controllers to capture customer events in a single click. Controllers you can use in various touch points such as emails, landing pages and more.
  • HTML templates (also fully integrated to a marketing stack) for various digital properties such as quick quizzes or quick votes.
  • Ready made tips, on how to integrate a form with your CRM, a digital property with your calendar and
  • Scripts for web scraping different sources and how to utilize the results collected from those scrappers
  • Scripts to crawl your site and discover various errors that could affect your ranking.

Now I know…and you know also!

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Getting started with Local SEO

Getting started with Local SEO

What is Local SEO and what are its benefits?

Local search optimization is the process of optimizing a website in order to generate traffic from location based searchesLocal SEO can help your business hit the top of search engines get featured in the carousel, by using your business' name, address and phone number and customer reviews.

Inside this article, you'll find all the factors and tweaks you can make for making sure your business will be found when your target customers search online.

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Viral Loops interview on Siftery

Viral Loops interview on Siftery

A couple of weeks ago Kevin William David interviewed Savvas Zortikis (Co-founder at GrowthRocks, CEO at Viral Loops) for Siftery.

Siftery is here to help businesses better discover, buy and use software.

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This is what to do before calling the growth hackers

There are many cases where founders ask me to grow their web or mobile apps when those are not ready-to-grow yet.

- What does ready-to-grow mean?
- It means that they have implemented in their products all the procedures or metrics that will allow a growth hacker to define the proper tactics and tackle any growth issues.

Let’s take a step back and start from the beginning.

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